Award-winning creative mind and serial hobbyist.
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Resume

Work Experience

  • Dec 2021 - Present

    Senior Marketing ProducerKIRO, Seattle, WAI specialized in developing effective, research-driven campaigns that aligned with our audience’s core values, while maintaining a cohesive brand presence across various channels. I helped guide a dynamic marketing team, fostering creativity and collaboration, and spearheaded the production of content for digital platforms, ensuring our brand stayed at the forefront of industry trends. My role was pivotal in enhancing operational efficiency and ensuring project excellence to drive business success and viewer engagement.

  • Jan 2018 - Nov 2021

    Promotion ProducerKMOV, St. Louis, MOI excelled in creating authentic marketing campaigns that bolstered the station’s brand and audience trust, and my strategic collaborations with sales to produce spec spots for sponsorships demonstrated a blend of creativity and revenue generation. My storytelling skills not only enhanced special reports and viewer experience but also maintained high engagement through daily story promotions and reinforced community commitment through Surprise Squad segments.

  • Jun 2015 - Dec 2017

    Promotion ProducerWFLD, Chicago, ILI specialized in curating and enhancing engaging stories for daily promotions, crafting dynamic headlines for key news slots, which were pivotal in growing our viewership. My creative contributions extended beyond content creation to include participating in community events, thereby fortifying the station’s local presence and brand identity.

  • May 2012 - May 2015

    Senior Promotion ProducerKXAN, Austin, TXI spearheaded project management and strategic planning, which was key to executing major event coverage and enhancing content quality through script approvals. My innovations in workflow and data-driven promotion scheduling significantly boosted operational efficiency and audience engagement, while my creative leadership in marketing and design solidified the station’s brand and digital footprint.

  • Mar 2008 - Apr 2012

    Creative Producer WLFI, Lafayette, INI excelled in creating diverse visual content that engaged our target audience and led impactful marketing campaigns that strengthened the station’s brand. My strategic scheduling of promotions and direction of live broadcasts demonstrated a commitment to maximizing viewership and meeting the station’s dynamic needs.

Awards & Recognition

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